Hyundai’s journey in Indonesia market is like K-Drama, who is rich about these areas that make these places from home-in-home country return to the audience worldwide.
It is like the KK-Drama drama, Hyundai’s story has a Protagonist’s story, a sudden increase, unexpected twist, and Cliffhangers put the next season class. Here we use Hyundai’s accounts in Indonesia, exploring twisting and turning that played so far, and gives our predictions what awaits the expected advance.
Act I: The struggle
Before the epidemese, Hyundai Indonesia was a little player, for their annual sales achieving 1K units only in 2016-19. Staria MPV was only a local model, made under the contract with the PT Handal center. Although the Automaker role was small, its growth was strong; It was already preparing to write a new chapter and expand its existence in a world of very great people in the eursean and 4th largest population in the world. To fulfill this goal, the company announced the investment strategies in its plant in Indonesia.
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Acti: Upgrade
In 2022, Hyundai’s new plant was online, we start with Creeta Suv production (Q1 2022) and Stargazer MPV (Q3 2022). Automaker sales came up, movement from 3.16k units to 32.0k units in units of 2022 and 35.5k in 2023. In addition, Indonesia is the battery battery government by producing the OneIQ 5. At the same time, Hyundai finished its PT cooperation, it looks like ready to stand on its two feet.
In an extended event, it is appropriate to be aware that Hyundai’s new plant had the power to produce 150k units a year, by 50 percent of their release. This may mean that the target of the homeowner was 75k units a year; The number that was already full of late 2023. Thus, this can be seen as Hyundai’s “Glow-up” Moment.
Acti: The Plot Twist
As is the case in K-Dramas, where new characters or negative conditions usually work as a twist SOP, sale of Hyundai Indonesia suddenly arrested suddenly. In 2024, its volumes fell at 37% year after year (yoy) 22 units (yoy) units 22.4k, before the exceeding 10% of the January-July 2025 to 12.4k units. This sudden transformation in the trajectory may be due to the appearance of Chinese products in Indonesia Market, which arrived in the workers and bets, between weak demand in the country. The number of Chinese Automokers are only in 322 to 12 in 2024, and is expected to continue to grow up to 2025.
