It’s a bird, it’s a plane, it’s orange Management by association blimp. If you’re on social media, chances are you’ve seen Timothée Chalamet and Buzzy Roslout of A24 directed by Josh Safdie-Reived Sports where the 29-year-old actor plays a young man who holds fame in the competitive world of Ping Pong. The film also stars Gwyneth Paltrow, Tyler, the Creator, and Odessa Azioni. Since dropping its first trailer in August, A24 has been heavily marketing ahead of its Christmas Day release.
Since its founding in 2012, A24 has grown from a niche indie label to a $3.5 billion company, loved by CinePhiles young carinefiles of the arthouse slate and artouse ntom. Among its latest marketing campaign is Chalamet himself, who commands the same brand Z. GQ editor Frazier Tharpe recently wrote that Chalamet is “redefining the rollout” and “doing the cycle of movie-star promo cool by making it weird.” (A24 did not disclose the specific budget of Management by association Push.)
Chalamet has become a magnet for being ignored outside of his films. During the last NBA season, he went viral at the knicks games, effectively becoming an unofficial team during the game as he sat courtside with girlfriend Kylie Jenner, director Kylie Lee and traveling celebrities. His likeness helps and there are waves of celebrities who love each other in big cities, and he has a fan club that is a fan called “chalamet club”
One of the most viral moments of the campaign comes from an 18-minute video in which A24 and Chalamet are locked in a full zoom session. In it, the actor plays an egomaniac who rides the rampant marketing ideas. The clip has since exploded across Tiktok, Instagram reels and X, with just a moment Chalamet Shout ” to the camera – circulating widely.
But not all of them were just atire. A24 was partially supported by realistic orange blimps floating over Los Angeles. Disney pulled a similar stunt earlier this year, writing in the sky 4″ to promote Sweet four: first steps.
Momem really accelerated in October at the new New York Film Festival, where SAFDIE and Chalamet surprised the audience. Shortly after, Chalamet appeared in the square to show fans the first 30 minutes of the film, complete with people in black tracks and operating ping-ball masks.
Then it came Management by association jackets, which quickly went viral. Chalamet and celebrities like Kid Cudi and Lwandle Frank were photographed wearing different colors.
In a piece for GQ, global fashionista Samuel wonders if Management by association The jacket could be the “definite garment of 2025.” The fans certainly work like this. During a recent four-hour pop-up in New York’s SoHo, A24 sold $250 jackets to crowds who waited for hours. Chalamet even ended up greeting fans and waving.
The jackets are not available on A24’s online store, and it is unclear if they will be available. But the Frenzy underscores the urgency of the Studen’s model for the elite – another reminder that the A24 has successfully thrown the A24’s faucet into Hype Culture. (It is unclear whether the campaign was inspired by the elite.)
With Clever Marketing Stunts and Office of Office’s Power (his turn as Bob Dylan in the searchlights A complete unknown brought in $ 140.5 million worldwide, and A sand dune The franchise grossed over $1.14 billion worldwide), Management by association is expected to strike box-office gold this holiday season. It is estimated to have earned between $7 million and $12 million before the opening weekend, in line with previous Christmas releases. Some believe it may be the highest-grossing title ever, though others doubt the period sports drama will resonate with modern audiences.
Current top actor, Everywhere is everywhere at the same timegrossed $145 million worldwide, revived by Word of Mouth and its best picture win at the 2023 OSCARS. Many Awabukwa Watchers say CHALAMET could be the frontrunner for next year’s best actor-Momentum to give Management by association power up.